The Object of this instrument is to ensure that the advertising of therapeutic goods to consumers is conducted in a manner that:

(a)      promotes the safe and proper use of therapeutic goods by minimising their misuse, overuse or underuse; and

(b)     is ethical and does not mislead or deceive the consumer or create unrealistic expectations about product performance; and

(c)      supports informed health care choices; and

(d)     is not inconsistent with current public health campaigns.