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Bright Prospects for International Cosmetic Enterprise in Vietnam

  •   6 Mar 2018
  •    Jo Zhou
  •  395
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    As an important emerging economy Vietnam is now being recognized as a destination offering great potential for investment. For the cosmetics industry one of the most enticing aspects of Vietnam's market is the significant growth in teenage and young adult demographics. Although Vietnam's younger generation has demonstrated an increased propensity to purchase consumer goods especially cosmetics and personal care products, loyalty and preference to specific brands hasn't been cultivated...

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