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Chinese Cosmetic Consumers: Trends and Forecasts

In a background of slowing economic growth and a palpable downturn in the willingness of Chinese consumers to spend, China’s cosmetic sector is a bright point which has maintained impressive growth. According to data from China’s National Bureau of Statistics (NBS) [1], retail of cosmetics in Q1 2019 increased by 10.9% year-on-year to 75.3 billion CNY. In 2019, AskCI expects the total retail sales of cosmetics in China will exceed 295 billion CNY [2].

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Hedy He
ChemLinked Regulatory Analyst
Hedy is an experienced cosmetic regulatory analyst in the ChemLinked team tasked with tracking, analyzing and interpreting the latest regulatory and market changes in China, Indonesia and the rest of the Asia Pacific area. She has a deep understanding of China cosmetic sector, including import compliance, pre-market approval procedures as well as market trends.
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