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Mintel Analysts Share Insights into K-Beauty and Sensitive Skin Care Products

Korean cosmetics are trending towards sustainability and natural products. Use of innovative ingredients is a key driver of consumer demand and product differentiation. Marketing strategies are increasingly reliant on key opinion leaders and online influencers. Multinationals are increasingly leveraging new technologies like AI to create smart diagnostics and tailored skin care solutions and AR (augmented reality) to create immersive marketing strategies.

2019 In-cosmetics Exhibition was held in South Korea from June 26-28. The Exhibition brings together over 250 exhibitors of ingredients, fragrance, lab equipment, testing and regulatory solutions, as well as over 9,000 cosmetic manufacturers. During the exhibition ChemLinked interviewed Hwa Jun Lee, senior beauty and personal care analyst at Mintel and Sharon Kwek, senior innovation and insight analyst at Mintel beauty and personal care Asia Pacific about K-Beauty and sensitive skin care products.

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