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Opportunities in China’s Skincare and Makeup Sector: Product Segmentation, High-end Products and Consumers in Cities below the Third Tier

Product segmentation and high-end products are the 2 major opportunities for cosmetic enterprises targeting China’s skincare market. Consumers in cities below the third tier are the most untapped demographic.

In 2018, the value of China' s cosmetic market reached 346 billion yuan (48.8 billion dollars). The market is characterized by a large overall scale but relatively low per capita consumption, reaching only 1/7 to 1/10 of developed countries.

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Tags : ChinaCBEC
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Hedy He
ChemLinked Regulatory Analyst
Hedy is an experienced cosmetic regulatory analyst in the ChemLinked team tasked with tracking, analyzing and interpreting the latest regulatory and market changes in China, South Korea and the rest of the Asia Pacific area. She has a deep understanding of China cosmetic sector, including import compliance, pre-market approval procedures as well as market trends.
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