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Opportunities in China’s Skincare and Makeup Sector: Product Segmentation, High-end Products and Consumers in Cities below the Third Tier

Product segmentation and high-end products are the 2 major opportunities for cosmetic enterprises targeting China’s skincare market. Consumers in cities below the third tier are the most untapped demographic.

In 2018, the value of China' s cosmetic market reached 346 billion yuan (48.8 billion dollars). The market is characterized by a large overall scale but relatively low per capita consumption, reaching only 1/7 to 1/10 of developed countries.

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Tags : ChinaCBEC
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Hedy He
ChemLinked Regulatory Analyst
Hedy is an experienced cosmetic regulatory analyst in the ChemLinked team. She focuses on tracking, analyzing and interpreting the latest cosmetic regulatory and market changes in China, Indonesia, Vietnam and the rest of the Asia Pacific area. With in-depth understanding of cosmetics regulations, she attended various industry conferences, presented several speeches and often been interviewed by well-known cosmetics industry media. Area of expertise: China cosmetic import compliance, pre-market approval procedures, animal testing, Indonesia cosmetics halal certification and Vietnam cosmetics compliance.
A total of 171 articles more