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Singapore Cosmetics eCommerce Market Trends: Clean Beauty, Asian Ingredients and Indie Brands

In Southeast Asia, Singaporean shoppers are an eCommerce seller’s dream. It has the highest basket size in the region, at $91.1[1] (It far eclipses the second-largest basket size, which is that of the Philippines, at $56.) Conversion rate is 10% higher than average—second only to Vietnam, and a close tie with its much larger neighbour, Indonesia.

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Benedict Leong
Content Marketing Lead
Benedict Leong is the content marketing lead for Janio Asia. At Janio, he researches, writes, and edits content featuring the latest insights on e-commerce and logistics within Southeast Asia and beyond. On Janio’s blog, you can find various tips on shipping B2C and B2B to various countries in Southeast Asia along with insights for various product categories including health and beauty.
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