In 2017, Brazilian women spent, on average, 922 USD on cosmetics per year. This market is only expected to expand as demand grows for men’s grooming products, marketing budgets increase, e-commerce penetration expands, and commercialization of R&D and product development strategies orient towards premiumization and segmentation trends.
According to the Brazilian Association for Personal Hygiene, Perfume and Cosmetics Industry, the beauty market accounts for 1.8% of Brazil’s GDP and represents 9.4% of the global market. Brazil is the number one consumer of deodorant, fragrances, and sun protection products in the world and second in consumption of baby care, men's hygiene, hair, bath, and depilatory products.
In this webinar, Ms. Mariam Davis, a Regulatory Associate at Global Regulatory Partners Inc., will introduce the Brazilian cosmetic market, then specify the cosmetic regulatory framework, including cosmetics registration, labeling, and advertisement, and finally outline regulatory requirements for the importation of cosmetics into Brazil.
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