Cosmetics consumers eagerly expect visible proof of product efficacy which will help them understand product benefits. According to different sources, more than 90% of Japanese women expect to get information on skincare product efficacy, while function & ingredient is the No. 1 factor that 54% of Chinese consumers consider when choosing a skincare product.
Competition is intense and challenging, and companies are highlighting many new creative ways and specific directions/images to promote their products: from scientist demonstrations, and open sources to press releases, ingredient storytelling or emotional activation, without mentioning the texture illustration.
Asia Cosme Lab, the French consulting agency dedicated to the Asian cosmetics market for more than 20 years, will highlight in a comprehensive way how key Asian brands and new players are communicating to the consumers their reasons for believe from scientific drivers to emotional efficacy insights. The webinar will screen via social networks, brand websites, influencers’ voices, retail animation & collaboration a selection of different levels of communication related to efficacy versus consumer needs & expectations.
The English session will be presented by Ms. Florence on Sep. 28. Same content in Chinese will be delivered by Mr. Fei on Sep. 29 to facilitate the attendance of audiences from different language backgrounds. Click here to view the Chinese version of the webinar introduction;
To have a better chance of your questions being addressed, you’re welcome to email us the questions before the webinar;
If you can't attend the live webinar, register anyway and we will send you the webinar materials as soon as they’re available.
Who Should Attend
Cosmetic companies whose target market is China, South Korea, Japan or other Asian countries;
Companies who are interested in cosmetic product promotion;
Cosmetic companies who want to increase competitiveness level and win Asian consumers;