South Korea's e-commerce market ranked 5th all around the world in 2020. According to the Global E-Commerce HOT Report by "E-Marketer" data, S. Korea's e-commerce sales hit $14.1 billion last year in spite of COVID-19, representing YOY growth of 19.5%.
Global economic depression rarely affect Korea's e-commerce market, especially the cosmetic sector. The sale of cosmetic products makes up a majority of the e-commerce market. Therefore, e-commerce market is a good choice for overseas companies intending to access the South Korean cosmetic market.
This webinar will introduce the recent trend of the kbeauty e-commerce market and the market entry issues.