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MARKET
Tmall Global Releases Quality Management Standards for CBEC Products Including Cosmetics
Sep 11, 2020
On September 4, 2020, Tmall Global unveiled its quality management standards for CBEC products.
Chinese Mainland
CBEC
MARKET
Tmall Global Launched Cross-Border Direct Delivery Service
Sep 09, 2020
Tmall Global announced it would upgrade its overseas warehouse business and officially released the cross-border direct delivery service "Overseas Direct Procurement," focusing on importing overseas niche products.
Chinese Mainland
MARKET
China Cosmetic Market Data in July
Aug 20, 2020
After the 618 shopping festival, China’s cosmetic market entered off-season and witnessed a drop in both total retail sales and growth rate. In the skincare segment, Mask Family and UNIFON, two brands that mainly selling facial masks, performed extremely well due to the popularity of smearing masks (i.e. gel/clay/cream masks). Domestic brands, such as Florasis, Perfect Diary, Colorkey, and Little Ondine, which had dominated the makeup segment in June still performed well in July.
Chinese Mainland
Business
MARKET
Chinese Consumers are Increasingly Enthusiastic about DIY Hair Dyes
Jul 23, 2020
As the young generation becomes a major consumer group, hair dye products tend to develop towards funny, voguish and socialized.
Chinese Mainland
Business
MARKET
618 Vol.4: Lessons from a High Performing Cosmetics Brand in China - CHANDO 618 Sales
Jul 03, 2020
CHANDO, a Chinese domestic cosmetic brand with a 19-year history, performed excellently during the 2020, 618 shopping festival. It achieved these results by focusing on segmented products targeting niche demographics and prioritized the marketing of these products. It also adopted an omnichannel marketing strategy with a specific emphasis on livestreaming. As a nationwide marketing campaign launched during the post-COVID19 period, 618 2020 has taken on special significance this year as a surrogate metric for consumer confidence and a measure of economic recovery in post-Covid China.
Chinese Mainland
Marketing
Product Innovation
MARKET
International Beauty Giants Speed Up Introduction of Imported Brands in China
Jul 03, 2020
China’s ever-expanding cosmetics market has seen many overseas brands accelerate their introduction of imported products.
Chinese Mainland
Business
MARKET
618 Vol 3: 618 Mid-Year Shopping Festival Cosmetic Sale List
Jun 23, 2020
Cosmetic highlights in 618 shopping festival 2020: - Tmall’s total GMV reached 698.2 billion yuan while JD’s GMV was 269.2 billion yuan - Cosmetic brand ranking in four platforms: TMALL, JD, Douyin and Kuaishou
Chinese Mainland
MARKET
The 40-billion-yuan Essence Market in China
Jun 23, 2020
The essence market size in China reached 40 billion yuan in 2019 and is still growing rapidly. Young consumers are now the main drivers of growth in the sector. Three new trends have emerged in this market 1) More affordable brands and domestic brands are starting to increase their market share 2) Consumers are paying more attention to ingredient source and functional characteristics 3) Pharmaceutical companies are starting to enter the market.
Chinese Mainland
Product Innovation
MARKET
China Cosmetic Market Data in May
Jun 16, 2020
The GMV of cosmetics across leading e-commerce platforms showed promising growth trends International brands are already beginning to recover from the impact of the COVID-19 pandemic. Some domestic brands, especially Dr. Yu, performed excellently despite the impact of COVID-19. Brands started their 618 pre-sale promotions in May and have recorded excellent sales results.
Chinese Mainland
MARKET
618 Vol.2: China Mid-year 618 Shopping Festival: News Flash (Data Updated)
Jun 10, 2020
2020 618 shopping festival has started. This year’s festival will last for about a month. During this period, ChemLinked will collect all useful 618 information and keep updating you. Stay tuned on ChemLinked for more 618 news!
Chinese Mainland
Marketing
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