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MARKET
Beauty Brands Using Chinese Video App Bilibili to Great Effect
May 27, 2020
• As a fast-growing social media platform, Bilibili has already reached more than 130 million monthly active users. • 82% of Bilibili’s users are born from 1990 to 2009, which makes Bilibili a perfect platform to reach young Chinese consumers. • Many beauty brands are now cooperating with Bilibili KOLs/influencers, called Upers (similar to Youtuber). Other brands have chosen to open their own official accounts. • The battle for traffic and engagement on Bilibili is intensifying.
Chinese Mainland
Marketing
MARKET
Learn from HEYTEA: Leveraging the Power of Crossover Co-branding
May 26, 2020
HEYTEA has made cosmetics a key target to roll out crossover products.
Chinese Mainland
Marketing
Product Innovation
MARKET
Influencer Marketing in South Korea – Trends and Best Practices
May 15, 2020
This article will introduce the current trends in influencer marketing, the industries and markets suitable to influencer marketing, popular platforms, innovational moves of influencers and content creators in South Korea.
South Korea
Business
Marketing
MARKET
ISDIN: A Rising Spanish Star in China’s Sunscreen Market
Apr 14, 2020
China’s sunscreen market is a fast-growing and fast-changing market. ISDIN, a Spanish brand, took five years to establish itself as one of the top sunscreen brands in China. Its success has been built on a multipronged strategy involving careful selection of sales channels, the layout of a strong product portfolio to meet diversified consumer demand, highlighting of its manufacturing origin, omnichannel marketing, cooperation with Alibaba and early layout in offline channels.
Chinese Mainland
Business
Marketing
Product Innovation
MARKET
Leveraging Chinese Social Media to Accelerate Brand Building
Mar 25, 2020
Social media is gradually commercialized and has become a powerful tool for brands to advertise and promote products.
Chinese Mainland
Marketing
MARKET
China’s High-End Cosmetics Segments
Mar 20, 2020
High-end cosmetics in China is a lucrative market that has huge potential for international stakeholders. High-end cosmetics are now within reach of a much wide range of consumers, including China's middle class, gen Z, and urban white-collar workers.
Consumer
Marketing
Product Innovation
High-end
MARKET
How COVID-19 Is Affecting the Beauty Industry in China
Mar 05, 2020
The outbreak of COVID-19 has impacted almost all sectors in China, including the beauty industry. There will be an inevitable delay in the implementation of China's new overarching cosmetic regulation (CSAR)...
Chinese Mainland
Business
Consumer
Marketing
Natural
MARKET
Marketing during China’s Battle with Coronavirus
Feb 10, 2020
Currently, in China, everything seems to be stopped except for the battle with coronavirus. Is it a good time to do marketing?
Chinese Mainland
Marketing
MARKET
8 Trends in China's Cosmetics Industry in 2020
Dec 19, 2019
The top eight trends expected to shape China's cosmetics markets and drive consumer demand in 2020 were outlined during the first Asian Cosmetic Innovation Summit, which was held from December 16 to 17 in Shanghai.
Chinese Mainland
Marketing
MARKET
Male Cosmetics in China: Handsome Profits on Offer
Jul 08, 2019
Male cosmetics may be a market with huge potential in China as several high-quality internet reports' data have suggested this marketing trend and large multinationals have been accelerating their China market entry campaigns in this segment.
Male Grooming
Consumer
Marketing
Pre
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