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Oral Care Brand BOP Secures 10 Million yuan Pre-A Round of Financing

Oral care brand BOP secured 10 million yuan from investors. This investment shows that investors’ confidence in China’s fast-growing oral care product market. Besides the high growth rate, there are some other points about this market worthy of attention: - The market concentration of oral care products is relatively low - Chinese consumers gradually adopt oral care peripheral products such as mouthwash, dental floss, and dental powder. - Consumers tend to have more professional, scientific, and personalized needs for oral care products.

Oral care brand BOP recently secured 10 million yuan in a Pre-A round of financing. The leading investor is BAI (Betasman Asian Investment Fund). The brand will use this new investment for new product development and branding Promotion. 

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