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China Implements Live Streaming Marketing Code on July 1
Jul 06, 2020
China implemented new code of conduct to help regulate live streaming e-commerce.The Code of Conduct specifies the rights and obligations of the enterprises, live streamers and livestreaming platforms...
China E-commerce
Key Points in China Cosmetic Supervision and Administration Regulation (CSAR)
Jul 03, 2020
On June 29, 2020, China State Council finalized the Cosmetics Supervision and Administration Regulation (CSAR) and will implement it on Jan 1, 2021. This article will sort out the key points of the new CSAR...
China Pre-market Approval Ingredients Labeling/Claim/Advertising Post-market Surveillance Efficacy Safety Assessment CSAR E-commerce New Ingredient Management Enterprise Obligations
618 Vol.4: Lessons from a High Performing Cosmetics Brand in China - CHANDO 618 Sales
Jul 03, 2020
CHANDO, a Chinese domestic cosmetic brand with a 19-year history, performed excellently during the 2020, 618 shopping festival. It achieved these results by focusing on segmented products targeting niche demographics and prioritized the marketing of these products. It also adopted an omnichannel marketing strategy with a specific emphasis on livestreaming. As a nationwide marketing campaign launched during the post-COVID19 period, 618 2020 has taken on special significance this year as a surrogate metric for consumer confidence and a measure of economic recovery in post-Covid China.
China E-commerce Marketing Product Innovation
International Beauty Giants Speed Up Introduction of Imported Brands in China
Jul 03, 2020
China’s ever-expanding cosmetics market has seen many overseas brands accelerate their introduction of imported products.
China Business E-commerce
The Truth about Live-streaming E-commerce in China
Jun 29, 2020
Answers to Who benefits from live-streaming e-commerce? Is live-streaming e-commence a scam? Will it replace the traditional e-commerce? How to choose the platform etc.,
Consumer E-commerce Retail
618 Vol 3: 618 Mid-Year Shopping Festival Cosmetic Sale List
Jun 23, 2020
Cosmetic highlights in 618 shopping festival 2020: - Tmall’s total GMV reached 698.2 billion yuan while JD’s GMV was 269.2 billion yuan - Cosmetic brand ranking in four platforms: TMALL, JD, Douyin and Kuaishou
China E-commerce Retail
JingDong to Raise Funds with Second Listing on HK Exchange
Jun 16, 2020
On June 8, JD Group (京东) announced on the Hong Kong Stock Exchange that it officially launched its public offering at 9 am that day.
China Business E-commerce
China to Regulate Live Streaming E-commerce Starting in July
Jun 15, 2020
On June 8, 2020, Professional Committee of Media Shopping, China General Chamber of Commerce released two draft Group Standards, Basic Standards of Video Live Shopping Operation and Service and Guidelines for the Evaluation of Service System of Online Shopping Integrity, expecting to be implemented in July 2020...
China E-commerce
618 Vol.2: China Mid-year 618 Shopping Festival: News Flash (Data Updated)
Jun 10, 2020
2020 618 shopping festival has started. This year’s festival will last for about a month. During this period, ChemLinked will collect all useful 618 information and keep updating you. Stay tuned on ChemLinked for more 618 news!
China E-commerce Marketing
618 Vol.1: The 2020 618 Shopping Festival
Jun 03, 2020
• 2020 618 shopping festival is already underway. This year’s festival will last for about a month. Four established e-commerce platforms (Tmall/ Taobao, JD, Pinduoduo, Suning) and two new social media e-commerce platforms (Douyin, Kuaishou) are the leading platforms involved. • Livestreaming is expected to be a significant driver of sales during this year’s festival, and the number of imported products is expected to grow significantly compared to last year.
China E-commerce

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