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Using Livestreaming to Drive Sales in China
Mar 30, 2020
Livestreaming traffic increased significantly during the peak of the COVID-19 outbreak, during which the government imposed nationwide mandatory isolation measures, effectively confining China's large population to their homes for almost one month. Bricks and mortar businesses that relied primarily on offline sales were hit badly by the economic downturn experienced during this time. However, online companies and the various links in the e-commerce value chain were better positioned to buffer the worst impact of the epidemic. One particularly successful strategy was the utilization of live-streaming. Some brands, such as Forest Cabin, almost exclusively relied on live streaming to survive the crisis.
China Business E-commerce Retail
Women’s Day Sales in China Reach New High
Mar 10, 2020
The strong performance of this year’s Women’s Day Shopping Campaign is very meaningful as it has been seen as an indicator that consumer confidence has returned to China.
China E-commerce
How COVID-19 Is Affecting the Beauty Industry in China
Mar 05, 2020
The outbreak of COVID-19 has impacted almost all sectors in China, including the beauty industry. There will be an inevitable delay in the implementation of China's new overarching cosmetic regulation (CSAR)...
China CBEC CSAR Business Consumer E-commerce Marketing Retail Natural
The Economic Impact of Coronavirus in China
Feb 06, 2020
China’s battle with Coronavirus is the country's most pressing concern at the moment and is understandably occupying most of the country's resources and attention. Beyond the painful loss of human life and hardship, the country is currently enduring, China's economy has also been hit badly by the outbreak...
Household Stuff Business E-commerce Retail
Six Terms about Lower-tier Cities in China
Jan 17, 2020
Lower-tier cities are no doubt one of the hottest topics in China’s market in 2019 and are expected to be more popular for most business giants in 2020. This article will explain six terms about lower-tier cities to help you better understand this magic market: lower-tier city markets, the economy of acquaintances, group buying, referral schemes and click incentives, town youth, We business...
China Business Consumer E-commerce
SkinCeuticals, A Niche Brand Doing Big Business in China
Dec 10, 2019
SkinCeuticals, an American niche skincare brand acquired by the L'oreal group in 2006, has seen explosive sales growth in the Chinese market in recent years since its official entry in 2010.
China Skin Care E-commerce
Monthly Digest: China Cosmetic Industry Review | November 2019
Nov 28, 2019
ChemLinked rounded up the latest market and regulatory news in the China cosmetic sector...
China Skin Care E-commerce
China Single’s Day 2019 Cosmetic Sales
Nov 15, 2019
The 11th of November each year marks China’s Single’s day (also known as 11-11) shopping festival. The event is the world’s largest single-day shopping festival. Total sales have grown over 4000% since the inaugural single’s day just over a decade ago. Here is an infographic to show cosmetic sales on Single’s Day this year...
E-commerce
How to Develop a DTC Brand in China?
Oct 24, 2019
Recently, the rise of DTC (Direct to consumers) brands is transforming how people shop and attracting the attention of capital investment firms...
China Makeup Skin Care Business E-commerce
2 Phenomena and 3 Trends We Can See From This Year’s 618
Jun 21, 2019
In the first minute of 6.18, Tmall beauty products’ turnover reached 100 million RMB. Also in the first minute, 57475 lipsticks were sold out. In the first hour, the overall turnover of imported beauty products in Tmall International increased by 192% year-on-year. This thrilling data is all derived from analysis of this year’s 618 shopping festival in China...
China Makeup Male Grooming Skin Care Business Consumer E-commerce Marketing

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