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MARKET
Social Media: New Beauty Influence Trends for 2021
Aug 19, 2021
Kolsquare conducted an in-depth study on the drivers of beauty influence on social media. The platform, specialized in the optimization of influence marketing campaigns, examined the behaviour of several hundred brands and influencers on Instagram, Facebook, Twitter, YouTube, and TikTok from January 2020 to February 2021...
Skin Care
Marketing
ANALYSIS
Digital Marketing in China: Channels and Strategies
Jun 30, 2021
According to the China Statistical Report on Internet Development released by the China Internet Network Information Center (CNNIC), there were close to 1 billion internet users in China as of December 2020, with internet penetration rate (ratio of internet users to total population) reaching 70.4%. Around 99.7% of internet users used mobile phones to go online...
Chinese Mainland
Business
Marketing
NEWS
COVID-19: A legacy in K-Beauty and beyond
Feb 02, 2021
An interview with Mike Sohn, K-Beauty expert, to take a glance at the opportunities for the Korean cosmetic market and industry in post-Covid 19 era.
South Korea
Business
Marketing
MARKET
A Summary of China's Social Media Marketing in 2020
Jan 14, 2021
ChemLinked is dedicated to helping overseas brands doing localized content marketing in the competitive Chinese market.
Chinese Mainland
Marketing
RECAP
2020 Top 10 Cosmetic Regulatory Updates in South Korea
Jan 05, 2021
Most viewed 10 articles of South Korea regulation updates, including the ingredient, colorants, functional cosmetic, custom cosmetic, and so on.
South Korea
Children Cosmetics
Custom Cosmetics
Ingredients
Efficacy
Business
Consumer
Marketing
MARKET
2020 China Double 11 E-commerce Shopping Spree Insights
Nov 19, 2020
This report provides a profound insight into the 2020 China Double 11 E-commerce Shopping Spree.
Chinese Mainland
Marketing
NEWS
MATERIALS AVAILABLE: The 2020 REACH24H Imported Cosmetics Regulatory Workshop Concluded with Success in Shanghai
Jul 15, 2020
In cooperation with Shanghai Safe International Logistics Company, REACH24H held its first offline imported cosmetics regulatory workshop in Shanghai on 10 July 2020...
Chinese Mainland
Pre-market Approval
Ingredients
Labeling/Claim/Advertising
Entry-exit
CSAR
Consumer
Marketing
New Ingredient Management
MARKET
618 Vol.4: Lessons from a High Performing Cosmetics Brand in China - CHANDO 618 Sales
Jul 03, 2020
CHANDO, a Chinese domestic cosmetic brand with a 19-year history, performed excellently during the 2020, 618 shopping festival. It achieved these results by focusing on segmented products targeting niche demographics and prioritized the marketing of these products. It also adopted an omnichannel marketing strategy with a specific emphasis on livestreaming. As a nationwide marketing campaign launched during the post-COVID19 period, 618 2020 has taken on special significance this year as a surrogate metric for consumer confidence and a measure of economic recovery in post-Covid China.
Chinese Mainland
Marketing
Product Innovation
MARKET
618 Vol.2: China Mid-year 618 Shopping Festival: News Flash (Data Updated)
Jun 10, 2020
2020 618 shopping festival has started. This year’s festival will last for about a month. During this period, ChemLinked will collect all useful 618 information and keep updating you. Stay tuned on ChemLinked for more 618 news!
Chinese Mainland
Marketing
MARKET
Case study: How Do New Cosmetics Releases Become Hot-Selling Products in One Month
Jun 05, 2020
Domestic cosmetic brands KANS, MARUBI, PROYA, and MARIE DALGAR’s April new releases have recorded remarkable sales in just one month.
Chinese Mainland
Skin Care
Marketing
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