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MARKET
Social Media: New Beauty Influence Trends for 2021
Aug 19, 2021
Kolsquare conducted an in-depth study on the drivers of beauty influence on social media. The platform, specialized in the optimization of influence marketing campaigns, examined the behaviour of several hundred brands and influencers on Instagram, Facebook, Twitter, YouTube, and TikTok from January 2020 to February 2021...
Skin Care
Marketing
MARKET
A Summary of China's Social Media Marketing in 2020
Jan 14, 2021
ChemLinked is dedicated to helping overseas brands doing localized content marketing in the competitive Chinese market.
Chinese Mainland
Marketing
MARKET
2020 China Double 11 E-commerce Shopping Spree Insights
Nov 19, 2020
This report provides a profound insight into the 2020 China Double 11 E-commerce Shopping Spree.
Chinese Mainland
Marketing
MARKET
618 Vol.4: Lessons from a High Performing Cosmetics Brand in China - CHANDO 618 Sales
Jul 03, 2020
CHANDO, a Chinese domestic cosmetic brand with a 19-year history, performed excellently during the 2020, 618 shopping festival. It achieved these results by focusing on segmented products targeting niche demographics and prioritized the marketing of these products. It also adopted an omnichannel marketing strategy with a specific emphasis on livestreaming. As a nationwide marketing campaign launched during the post-COVID19 period, 618 2020 has taken on special significance this year as a surrogate metric for consumer confidence and a measure of economic recovery in post-Covid China.
Chinese Mainland
Marketing
Product Innovation
MARKET
618 Vol.2: China Mid-year 618 Shopping Festival: News Flash (Data Updated)
Jun 10, 2020
2020 618 shopping festival has started. This year’s festival will last for about a month. During this period, ChemLinked will collect all useful 618 information and keep updating you. Stay tuned on ChemLinked for more 618 news!
Chinese Mainland
Marketing
MARKET
Case study: How Do New Cosmetics Releases Become Hot-Selling Products in One Month
Jun 05, 2020
Domestic cosmetic brands KANS, MARUBI, PROYA, and MARIE DALGAR’s April new releases have recorded remarkable sales in just one month.
Chinese Mainland
Skin Care
Marketing
MARKET
Beauty Brands Using Chinese Video App Bilibili to Great Effect
May 27, 2020
• As a fast-growing social media platform, Bilibili has already reached more than 130 million monthly active users. • 82% of Bilibili’s users are born from 1990 to 2009, which makes Bilibili a perfect platform to reach young Chinese consumers. • Many beauty brands are now cooperating with Bilibili KOLs/influencers, called Upers (similar to Youtuber). Other brands have chosen to open their own official accounts. • The battle for traffic and engagement on Bilibili is intensifying.
Chinese Mainland
Marketing
MARKET
Learn from HEYTEA: Leveraging the Power of Crossover Co-branding
May 26, 2020
HEYTEA has made cosmetics a key target to roll out crossover products.
Chinese Mainland
Marketing
Product Innovation
MARKET
Influencer Marketing in South Korea – Trends and Best Practices
May 15, 2020
This article will introduce the current trends in influencer marketing, the industries and markets suitable to influencer marketing, popular platforms, innovational moves of influencers and content creators in South Korea.
South Korea
Business
Marketing
MARKET
ISDIN: A Rising Spanish Star in China’s Sunscreen Market
Apr 14, 2020
China’s sunscreen market is a fast-growing and fast-changing market. ISDIN, a Spanish brand, took five years to establish itself as one of the top sunscreen brands in China. Its success has been built on a multipronged strategy involving careful selection of sales channels, the layout of a strong product portfolio to meet diversified consumer demand, highlighting of its manufacturing origin, omnichannel marketing, cooperation with Alibaba and early layout in offline channels.
Chinese Mainland
Business
Marketing
Product Innovation
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