2020 was a challenging year for the whole world because of the outbreak of Covid-19. China's beauty & care market also witnessed some significant changes this year in several aspects, including consumer shopping attitudes, new brands, distribution channels, marketing, etc. These changes brought simultaneous challenges and opportunities to brands in the market.
At the end of 2020, ChemLinked reviewed China's beauty & care market's development this year and concluded ten trends and cases to watch. We hope that these ten trends can inspire brands to achieve greater success in 2021.
