With over 15 years of experience in marketing, brand building, strategy development, and e-commerce, Moonie is a highly skilled expert in the fields of China e-commerce and digital marketing. She is not only a successful entrepreneur with numerous awards such as EY Entrepreneurial Winning Woman, Global Bridge German Chinese Young Leader, etc., but also a renowned China expert and keynote speaker. In addition, she has a profound experience with numerous beauty brands, including Beiersdorf, Henkel, BABOR, Weleda and Dr. Wolff Group brands.