Beauty Brands Using Chinese Video App Bilibili to Great Effect • As a fast-growing social media platform, Bilibili has already reached more than 130 million monthly active users. • 82% of Bilibili’s users are born from 1990 to 2009, which makes Bilibili a perfect platform to reach young Chinese consumers. • Many beauty brands are now cooperating with Bilibili KOLs/influencers, called Upers (similar to Youtuber). Other brands have chosen to open their own official accounts. • The battle for traffic and engagement on Bilibili is intensifying.
Color Cosmetics Data in April April 2020, Color cosmetics market data: - Sales of color cosmetics decreased while sales of travel-sized and body makeup increased. - The market performance of male makeup products decreased, while sales of male foundations saw a sharp increase. - New domestic makeup brands, including Perfect Diary and Florasis performed well. - Young people are still the main consumers of color cosmetics.
Learn from HEYTEA: Leveraging the Power of Crossover Co-branding HEYTEA has made cosmetics a key target to roll out crossover products.
Latest Trends in China’s Facial Mask Market Despite the negative impact of COVID-19 on China’s cosmetics industry, the facial mask segment performed better than expected.
Vietnam E-commerce Market Chasing 35 Billion USD Valuation by 2025 On May 15, 2020, Vietnam Deputy Prime Minister signed the Decision No.645, approving Vietnam’s E-commerce Development Master Plan for the 2021 – 2025 period...
  • California’s Toxic-Free Cosmetics Act Passed the Assembly
    The A.B. 2762 bill will now go to the Appropriations Committee for revision. If passed, the California Toxic-Free Cosmetics Act will explicitly prohibit the use of the 12 harmful chemicals in cosmetics, which include mercury, PFAS, some of the most toxic parabens and phthalates.
  • CPPCC Member Submitted Proposals to Reform Cosmetic Industry
    On May 23, Zheng Chunyang, a member of the Chinese People’s Political Consultative Conference (CPPCC) proposed several reform suggestions of the cosmetic sector during the third session of the 13th CPPCC. He stated that cosmetics shall be separated from the category of chemical raw materials and chemical products manufacturing to be in parallel with foods and pharmaceuticals, and shall continue to subdivide the makeup category on this basis. In terms of policies, the NDRC and local development and reform commissions shall adjust the policy of cosmetics project approval to reduce development limitations; reduce the pollution risk level of cosmetics companies to distinguish them from chemical companies; and implement classified management on the manufacture of daily chemical products and reduce the evaluation category of cosmetics manufacturing with less pollution. In terms of supervision, the category of daily chemical products shall be divided, etc.
  • China Resumes On-Site Acceptance Business of Cosmetics Administrative Licenses
    According to China NMPA’s notice on May 22, 2020, the on-site acceptance business of administrative licensing items for cosmetics, drugs, medical devices and special foods will be resumed since May 25. The approval certificates will continue to be delivered by mail. Enterprises who have to handle the business or receive the approval certificates on the spot shall make an appointment through the online reservation system in advance. Only after successful reservations can enterprises enter the acceptance hall.
  • South Korea Cracks Down the Online Sales of Cosmetics with Non-Compliance Advertisements
    MFDS revealed the cosmetics sold online, which are likely to be mistaken as hand sanitizers on May 21. These cosmetics purported to sterilize the hands or prevent bacteria, etc. are no longer allowed for sale. The relevant websites are either terminated for accessing or deleted.
  • 2020 Report on the Work of the Government: Utilize the Foreign Capitals Actively and Expand Imports
    One goal of the 2020 Report on the Work of the Government mentions that actively utilize the foreign capitals, which includes significantly reducing the negative list for admission of foreign investment, introducing a negative list of cross-border service trade, giving the Pilot Free Trade Zones greater autonomy for reform and opening up, speeding up the construction of the Hainan Free Trade Port, setting up Pilot Free Trade Zones and comprehensive bonded zones in the central and western regions, and increasing the service industry to expand and open comprehensive pilot projects. Create a market environment in which domestic and foreign enterprises are treated equally and fairly, as well as accelerating the development of CBEC and expanding imports.
  • ShanXi MPA Detected 17 Batches of Non-compliant Cosmetics in 2019
    A total of 900 batches of cosmetics were randomly sampled by Shanxi Medical Product Administration in 2019. A total of 17 batches of non-compliant cosmetics were detected, 1 batch of skin care (facial mask, facial cream), 1 batch of fragrance, 7 batches of cleansing and bathing products, 6 batches of hair dyes, 2 batches of talcum powder and prickly heat powder. The main unqualified reasons are counterfeit products, the total number of colonies and the usage of restricted ingredients exceeds the standard, detection of prohibited ingredients, and non-compliant labels.
  • China to Abolish Cosmetic Consumption Tax?
    It is reported that Jing Zhu, a member of the Chinese People`s Political Consultative Conference (CPPCC) has proposed to abolish the cosmetic consumption tax in a proposal submitted for China’s annual Two Sessions meeting which will start on May 21. Whether the proposal will be approved still remains to be seen. Detailed news will be published by ChemLinked soon.
  • Vietnam Approves Mater Plan for E-commerce Development from 2021-2025
    On May 15, 2020, Vietnam Deputy Prime Minister approved the master plan for e-commerce development from 2021 to 2025, aiming to support and promote the e-commerce in enterprises and society, as well as CBEC. It is planned that by 2025, 55% of the population will participate in online shopping, and the value of online purchases of goods and services will reach average $ 600 per person per year. Related news will be published by ChemLinked soon.
  • South Korea Publishes the Guideline for Customized Cosmetics Sales
    On May 13, 2020, KPTA released the Guideline for Customized Cosmetics Sales. This guide details the scope, ingredients, and labeling of customized cosmetics. It also specifies the application procedures, requirements, hygiene management, and arrangement of the compounding managers, etc. of customized cosmetics sales. A detailed analysis article will be published soon.
  • Japan Accepts Administrative Application Documents without Seals during COVID 19
    Considering that it is difficult for representatives to affix a seal on the administrative application documents due to the suspension of business or the telework during the COVID 19 pandemic, Japan MHLW announced that administrative application documents related to Pharmaceutical and Medical Devices Law can be exempted from a stamp of representatives. But in such a case, an explanation shall be attached. After the resumption of work, representatives shall submit the application document with a seal to replace the previous one.
Hedy He ChemLinked Regulatory Analyst
Felix Cheah Co-Founder and VP of KSGZ
Glory Guo Content Specialist
Winnie Xu ChemLinked Regulatory Analyst
Ye Chen ChemLinked Research Analyst
Sep 2020
MakeUp in New York River Pavilion - Javits Center
Jul 2020
China Beauty Expo Shanghai New International Expo Center
Jul 2020
The 8th APAC Trade Compliance Summit Parkline Century Park Hotel, Shanghai
Jun 2020
MakeUp in Paris Carrousel du Louvre, Paris
Jun 2020
Personal Care Technology Summit & Expo 2020 Shanghai Marriott Hotel Parkview