How Far Will Clean Beauty Go?
Statistics show that Clean Beauty, self-defined as products with formulas free from any controversial ingredient showcased in more environmentally friendly packaging, has already imposed itself as a staple for a large part of consumers helped by countless label-deciphering applications. This thirst for reassuring concepts, both in style and content, has flooded on the hygiene and skincare segments, but also gradually in the makeup and all other beauty categories. As it is rising with a broadening offering, this wave is laying the foundations for a new era marked by the sanitary crisis.
