Global Cosmetic Compliance
Intelligence & Solutions
Enforcement Guidance on Absolute Terms in Advertising
Local Title:
广告绝对化用语执法指南
Country/Region:
Chinese Mainland
Competent Authority:
State Administration for Market Regulation
Type:
Regulation
Status:
In force
Release Date:
2023-03-20
Implementation Date:
2023-03-20
Document
Language Source Title Access
ZH
Official Enforcement Guidance on Absolute Terms in Advertising
Enforcement Guidance on Absolute Terms in Advertising
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Summary

The Guidance stipulates the regulatory requirements for absolute terms such as "national", "superlative", and "best" in advertisements.

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