The Therapeutic Goods Advertising Code (the Code) is the cornerstone of the therapeutic goods advertising regulatory framework. It sets out minimum requirements for advertising therapeutic goods to the public.

This legislative instrument was made under the Therapeutic Goods Act 1989. There are criminal offenses and civil penalties for advertising to the public in a manner that does not comply with the Code.

Advertising of therapeutic goods requires a higher ethical standard than may apply to advertising of ordinary consumer goods because consumers rely on therapeutic goods for their health. It can be difficult for a consumer to determine the appropriateness of a therapeutic good for their particular circumstances, so promotional material must be truthful, balanced, and not misleading.