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Guidelines for Law Enforcement on Cited Contents in Advertisements
Local Title:
广告引证内容执法指南
Country/Region:
Chinese Mainland
Competent Authority:
State Administration for Market Regulation
Type:
Guideline
Status:
In force
Release Date:
2026-06-12
Implementation Date:
2026-06-12
Document
Language Source Title Access
ZH
 Official Guidelines for Law Enforcement on Cited Contents in Advertisements
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ChemLinked Translation
Guidelines for Law Enforcement on Cited Contents in Advertisements
File Language : EN
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Summary

The Guidelines clarifies the regulatory requirements and enforcement standards governing the use of cited contents in commercial advertising, providing a unified basis for market regulators to investigate and penalize related advertising violations.

History
2026-06-12
Guidelines for Law Enforcement on Cited Contents in Advertisements
In force
Release Date: 2026-06-12
Implementation Date : 2026-06-12
2025-12-12
Guidelines for Law Enforcement on Cited Contents in Advertisements (Draft for Comments)
Invalid
Release Date: 2025-12-12
Implementation Date : /
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