On August 31st China passed its first e-commerce law. The new legislation strengthens IP protection for brands and increases the responsibilities of online platforms particularly with respect to their accountability for the authenticity, safety and quality of goods sold on their platforms.
It consists of 7 chapters, as shown below:
Chapter I General Provisions
Chapter II E-commerce Operators
Section 1 General Provisions
Section 2 E-commerce platform operators
Chapter III Formation and Performance of E-commerce Contracts
Chapter IV E-commerce Dispute Resolution
Chapter V Promotion of E-commerce
Chapter VI Legal Liability
Chapter 7 Supplementary Provisions