Director of Professional Technical Committee of Cosmetics Efficacy Evaluation of Beijing Daily Chemical Association Member of Cosmetics Safety and Efficacy Evaluation Research Team of Beijing Technology and Business University Having been working on cosmetic efficacy evaluation for more than 10 years, Mr. Wu has rich experience in cosmetic efficacy evaluation. Over the years, he has led, organized and engaged in cosmetics efficacy evaluation and testing, and led the team to participate in the establishment of a number of national, industrial and group standards. Research and Establishment of Standards 2013: Guidelines and Research on Whitening Efficacy Evaluation of Cosmetics 2011: Guidelines for the Moisturizing Effect Evaluation of Cosmetics (QB/T 4256-2011) 2015: Guidelines for Validation of Cosmetic Efficacy Claims - Draft for Comments