Trend expert on Chinese cosmetics market with over 13 years of experience. As market intelligence director in Asia Cosme Lab since 2009, Fei Xu has been following the evolution of Asian cosmetics markets in all theirs aspects from consumers to products, with always updated vision on Asian beauty trends, especially on Chinese market. Totally trilingual in Chinese, French and English, Fei Xu has been invited as keynote speaker by many beauty summits such as China Beauty Expo, In-Cosmetics Asia, PCHi China, International Cosmetics Innovation Conference 2022, etc.