2019 China Cosmetic Industry Recap: Top 10 Highlights

Ye Chen
Wednesday , 18th Dec 2019
REACH24H Consulting Group China

2019 was an eventful year in China's cosmetic sector, during which we witnessed many essential market changes. The Single's day sales record was broken once again, and four cosmetic companies joined the billionaires club by recording over 1 billion RMB in sales in the 24 hours of November 11th, 2019. We witnessed the continued rise of domestic enterprise Perfect Diary, who once again exceeded all expectations and managed to outperform many of its international rivals in key segments. On a broader note, we witnessed the continued evolution of China's digital ecosystem and the development and adoption of innovative retail and marketing strategies that continue to drive sales, engagement, and shape consumer preference. The male cosmetics segment continues to boom, and other segments like beauty devices, customized cosmetics, and clean label products are living up to the optimistic forecasts which predict major growth in these sectors over the coming years. It was an exciting year for China's cosmetic industry. This webinar will detail the top ten major market events in 2019, a detailed analysis of the market data, and, most importantly, insights from the analysts and technical experts here at ChemLinked.


1. Market Overview

  • Data on retail sales

  • Data on imported cosmetics

  • Statistics on key cosmetic segments

2. Consumption Trends

  • Trend 1: "Clean label" products containing natural ingredients driving growth

  • Trend 2: Anti-aging effect is key

  • Trend 3: Domestic brands punching above their weight

  • Trend 4: Product development trending towards segmentation in makeup products

  • Trend 5: Beauty tech is a hot point

3. Top 10 Highlights

  • The most popular imported cosmetic brand

  • The most popular domestic cosmetic brand

  • The best marketing brand

  • The most promising product

  • The most popular product in male cosmetic segment

  • The innovative product

  • Cosmetic function driving growth

  • Buzzword driving growth

  • Key beauty tech

  • Innovative marketing and retail strategy

4. Suggestions

    *To have a better chance of your questions being addressed during the webinar, you' re welcome to email us the questions before the webinar.



    Ye Chen
      ChemLinked Research Analyst

    Ye Chen  is a Research Analyst in the ChemLinked team. Her main responsibilities are to interpret, track, and analyze the latest cosmetic market changes in China and the rest of the Asia Pacific area.

    • ChemLinked Research Analyst
      Ye Chen graduated from University College London with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and has published many market analysis articles on the website & provided customized consulting services for clients. Her research and opinions are often quoted by other overseas and domestic media. Areas of expertise: cosmetics, DTC brands, CBD, clean beauty, marketing strategies, fashionable trends, perfume, luxury products.