Mid-year Review in 2019: Market Analysis on China Cosmetics Industry

Ye Chen
Wednesday , 31st Jul 2019
REACH24H Consulting Group China

A number of big events happened in China cosmetics market in the first half of 2019. China's first E-commerce law enters into force; some cosmetics KOLs became famous overnight and promoted a new selling strategy; Administration Measures for filing of Non-special Use cosmetics (Draft) opens to public to collect opinions; 618 online shopping festival made a splash in China's market again and refreshed the records… It is a busy but fantastic half year.

This webinar is going to make a review of this half year from two aspects, marketing and policies, aiming to help participants gain a better understanding of present China’s cosmetic market.


1. Market overview

  • Economic environment

  • Data of the half year

2. Marketing analysis

  • Popular products

  • Popular brands

  • Analysis of consumers

3. New marketing strategies

  • Cross-border Cooperation

  • KOL cooperation

  • And etc

4. New policies review

  • The first E-commerce Law

  • The prohibition of EGF

  • And etc

5. Conclusion

*To have a better chance of your questions being addressed during the webinar, you’re welcome to email us the questions before the webinar.



Ye Chen  ChemLinked Research Analyst

Ye Chen  is a Research Analyst in the ChemLinked team. Her main responsibilities are to interpret, track, and analyze the latest cosmetic market changes in China and the rest of the Asia Pacific area.

Relevant Resources