The Philippines is a growing market for cosmetics, with analysts forecasting the industry to be worth PhP 228.8 billion (USD 4.2 billion) by 2023. Contributing to this potential for an upswing is the country's increasing population as well as lower unemployment rates. The archipelago nation's citizens are also known for appreciating beauty and for colorful social interactions. Such cultural factors help drive the demand for cosmetic products even further.
In this webinar, David Elefant (Director, Dayanan Business Consultancy) will discuss the attractiveness of the Philippine cosmetic market for importers and investors. He will then give a bird's eye view into the processes and requirements for cosmetics product registration along with some practical advice as a long-time resident in the country familiar with local culture and bureaucracy.