1. Home
  2. Events

How Tmall and Other Chinese Ecommerce Platforms Boost Cosmetic Sales?

  •   20 Nov 2019
  •    Hedy He
  •  1001
  •   Post a comment
    $129

    Webinar Proceeding

    Please purchase the materials or upgrade to standard/corporate members

    Background


    The scale of China's online retail is expanding every year. In tandem with this growth there is huge demand for imported products.

    As the largest third-party retail platform in China, Tmall GMV in fiscal year 2019 reached $368 billion dollars, boasting a year-on-year growth rate higher than the overall Chinese retail market and the average growth rate of the industry. Tmall cooperates with over 150,000 brands and has become China’s most important ecommerce channel and a major force for digital transformation.

    Tmall’s double 11 online shopping festival (China’s version of Black Friday that happens on November 11th every year) is now the largest event of its kind in the world grossing 30 billion USD in just 24 hours. Double 11 is now a crucial part of a company’s annual growth strategy.

    During the webinar, Ms. Katniss will firstly introduce China's e-commerce sector, the development of the Tmall platform and then offer guidance and suggestions on an optimal Tmall operational strategy.

    Schedule


    DateTimeThemeLanguage
    Nov. 20, 201910:00-11:00 (GMT+8)How Tmall and Other Chinese Ecommerce Platforms Boost Cosmetic Sales?English
    21:30-22:30 (GMT+8)

    Outline


    1. The Value and Importance of Tmall
     1.1 The current situation of e-commerce in China
     1.2 Analysis of Cosmetics E-commerce
     1.3 Advantages and benchmarking of Tmall
     
    2. Successful Cases on Tmall
     2.1 Overview of the case
     2.2 Annual sales of flagship store in 2018
     2.3 Sales strategy of hot products
     2.4 Proportion of Tmall promotion expenses 
     
    3. Annual sales operation plan on Tmall
     3.1 Annual business objectives
     3.2 Annual operation plan
     3.3 Operation in double 11
     
    4. Operation and Suggestions for Brands
     4.1 Brand entry process
     4.2 Key rules
     4.3 Operation team structure
     4.4 Operation mode

    Speaker


    sunscreensKatniss Fang  Senior Branding Operation Specialist

    Katniss Fang is a senior branding and operation specialist of Shanghai ProMassey Management Consulting Co., Ltd. She has worked with all of China’s top 3 ecommerce companies and has developed successful China market brand strategies and marketing plans for several large multinational companies. Katniss has deep insight on Chinese e-commerce management and focuses on providing comprehensive operation plans to help brands achieve sales.

    Who Shall Attend


    • Anyone interested in the current state of the Chinese e-commerce market
    • Any enterprise or individual who wants to know about the Tmall in China

    Contact Information


    If you have any question about this webinar, please contact us:
    Tel: +86 (0)571 8609 4444
    Email: contact@chemlinked.com

    Share this:
    COPYRIGHT: You may circulate web links to the web and contents, but they are intended for your personal, non-commercial use only. For other use of any materials, you can contact with cleditor@reach24h.com to seek consent. Find out more about our copyright policy here.
    CORRECTIONS: we do our utmost to provide you with accurate information. However sometimes errors slip under the radar. If you notice any errors contact us on: cleditor@reach24h.com
    Content sharing or co-authoring: just send messages to our editor team.