China Skin Care Products Consumption Ranks Number 1 in 2014

According to statistics and consumer insight survey data compiled by Mintel, China became the largest consumer of skin care products in 2014 with an annual turnover of $12.79 billion. The report revealed some interesting statistics including:

2014 Consumer Insight Statistics

• In 2014 54% of Chinese females were troubled with dull skin10% up from the previous year.
• People concerned about dark spots pigmentation were raised to 48% in 2014 from 36% in 2013.
• The percentage of people worried about saggy skin increased significantly, almost 31% of respondents expressed this concern while in 2013 the percentage was only 20%.
• Moreover, statistics suggest that 19% of China urban women are troubled with around 6 kinds of skin problems and 72% of them have at least 2 to 5 kinds of skin problems.

Consumer Preference:

Nowadays consumers tend to prefer multi-functional products. BB cream and CC cream are typical examples that follow this trend. According to Mintel research analyst Chen Wenwen “In china, anti-aging involves many aspects such as enhancing complexion and improving saggy skin. I assume that anti-aging products combined with other functionalities will drive higher market sales.”

The next largest consumer of skin care products is Japan with an annual turnover of $8.609 billion, followed closely by Korea ($7.062 billion), America ($4.65 billion) and France ($3.017 billion). Interestingly, the top three largest consumers are all Asian countries. Beauty care analyst Diane Park noted, “According to the skin characters of Asian and the impact of Asian market on global market, a combination of whitening and anti-aging would be paid more and more attention.”

In addition to skin care products, statistics show that Chinese consumers prefer products designed to cater for their individual needs. According to the survey, 40% of Chinese consumers are interested in customized hair care products fitting their unique hair style and scalp condition. 27% of them hope to smell unique by using customized perfume in line with their own personality and life style.