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Chinese Cosmetic Consumers Penchant for Novel Products (Video)

Nowadays Chinese consumers, especially the young, are constantly in the search for novelty, a trend which has had an increasingly large influence on their purchasing preferences. Products that bear unusual packaging styles or marketed with interesting concepts combined with other recognized brands are both eye-catching and popular. This article is going to share some of these popular cosmetics in China...

Takehome: Nowadays Chinese consumers, especially the young, are constantly in the search for novelty, a trend which has had an increasingly large influence on their purchasing preferences. Products that bear unusual packaging styles or marketed with interesting concepts combined with other recognized brands are both eye-catching and popular. This article is going to share some of these popular cosmetics in China.

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