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Cosmetics in CIIE 2019: Three Trends Driving Growth and Product Development

From 5th Nov to 10th Nov, the China International Import Expo was held in Shanghai. Thousands of companies from around the world participated in this big event. In the Quality Life area, many cosmetic companies, including multinational companies and niche brands, displayed their new products and star products. We were able to see three major trends: clean label (simple, natural and organic), prioritization of active ingredients and personalized cosmetics...

Clean Label Cosmetics
Naturalness was no doubt one of the hottest themes in the Quality Life area of the CIIE hall, as evidenced by the dazzling array of natural products accompanied by all manner of fruits and green plants.

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