Note: The report was published by Kantar Worldpanel.
The Beauty Trends in Asia Report highlights the key drivers behind the +8% growth in beauty product sales between 2017-18 compared to +4% for fast-moving consumer goods (FMCG) as a whole, while sales of personal care products in the region continue to outperform the total FMCG market.
The report has also revealed some interesting trends in beauty products:
Health is now the top priority;
Derma-care products are also growing in popularity;
Serums and masks are the fastest-growing facial skincare products in Asia;
The natural look is driving the launch of new ranges and variants;
Men-only skincare is a major growth opportunity;
Consumers crave products that are "just for me";
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