Cosmetic Compliance
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Beauty Trends in Asia

Beauty Trends in Asia

Basic Information
  • Author:Kantar Worldpanel
  • Pages:18
    Format:Electronic Edition (Adobe PDF)
  • Publish Date:Dec 05, 2019
    Last Updated On:Dec 05, 2019

Note: The report was published by Kantar Worldpanel.

The Beauty Trends in Asia Report highlights the key drivers behind the +8% growth in beauty product sales between 2017-18 compared to +4% for fast-moving consumer goods (FMCG) as a whole, while sales of personal care products in the region continue to outperform the total FMCG market.
The report has also revealed some interesting trends in beauty products:

  • Health is now the top priority;

  • Derma-care products are also growing in popularity;

  • Serums and masks are the fastest-growing facial skincare products in Asia;

  • The natural look is driving the launch of new ranges and variants;

  • Men-only skincare is a major growth opportunity;

  • Consumers crave products that are "just for me";

  • ...

  • The New Beauty: Expectation of beauty is shifting in Asia with changing needs and lifestyles

  • 5 Strategies for recruiting new buyers

Tags: AP