China Digital Consumer Trends 2019

Challenges such as the slowing growth of online retail sales and the rising sophistication of consumers are upping the ante for consumer-facing companies in China. This report published by Mckinsey analyzes several digital trends and challenges in China based on survey statistics.

Trend #1 Creating an omnichannel shopping experience
Trend #2 The rise of social commerce
Trend #3 Reaching young consumers in lower-tier cities
Trend #4 KOLs and KOCs
Trend #5 Rethinking shopping events & discounts