Note: The report was published by Mckinsey Digital.
This report shows the five key consumer trends that companies need to know to formulate operational strategies and stay competitive in one of the world's most important markets.
Note: The report was published by Mckinsey Digital.
This report shows the five key consumer trends that companies need to know to formulate operational strategies and stay competitive in one of the world's most important markets.
Trend 1: Young Free Spenders in lower-tier cities are today's growth engine
Trend 2: Most Chinese consumers are increasingly discerning, savvy, and frugal about their spending
Trend 3: The health-conscious movement is here to stay
Trend 4: Chinese consumers continue to be more sophisticated travelers
Trend 5: High-end Chinese brands are increasingly appealing
Implications for brands
Conclusion