Cosmetic Compliance
Intelligence & Solutions
China Consumer Report 2020

China Consumer Report 2020

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Basic Information
  • Author:Mckinsey Digital
  • Pages:22
    Format:Electronic Edition (Adobe PDF)
    Language:EN
  • Publish Date:Jan 07, 2020
    Last Updated On:Jan 07, 2020
     
Background

Note: The report was published by Mckinsey Digital.

This report shows the five key consumer trends that companies need to know to formulate operational strategies and stay competitive in one of the world's most important markets.

Contents

Trend 1: Young Free Spenders in lower-tier cities are today's growth engine

Trend 2: Most Chinese consumers are increasingly discerning, savvy, and frugal about their spending

Trend 3: The health-conscious movement is here to stay

Trend 4: Chinese consumers continue  to be more sophisticated travelers

Trend 5: High-end Chinese brands are increasingly appealing

Implications for brands

Conclusion

Tags: China