China Consumer Report 2020

Note: The report was published by Mckinsey Digital.

This report shows the five key consumer trends that companies need to know to formulate operational strategies and stay competitive in one of the world's most important markets.

Trend 1: Young Free Spenders in lower-tier cities are today's growth engine

Trend 2: Most Chinese consumers are increasingly discerning, savvy, and frugal about their spending

Trend 3: The health-conscious movement is here to stay

Trend 4: Chinese consumers continue  to be more sophisticated travelers

Trend 5: High-end Chinese brands are increasingly appealing

Implications for brands

Conclusion