According to Cosmetic Supervision and Administration Regulation (CSAR), toothpaste shall be managed with reference to the provisions on general cosmetics. In order to implement this provision and standardize the supervision of toothpaste, on March 23, 2023, China State Administration for Market Regulation (SAMR) issued the finalized Administrative Measures on Toothpaste (Measures) and will implement it on December 1, 2023.

Encompassing 25 articles, the Measures mainly

• Clarifies the responsibilities of all stakeholders;

• Clarifies toothpaste’s definition;

• Clarifies the management requirements for toothpaste products and new ingredients;

• Clarifies the ongoing use of the existing toothpaste production licensing system;

• Clarifies the requirements for toothpaste safety assessment, efficacy claims and labeling.

In addition, the Measures emphasizes that matters not specified shall be managed with reference to Administrative Measures on Cosmetics Registration and Notification and Supervision and Administration Measures on Cosmetics Produce and Operation.