In order to standardize the online operation of cosmetics, both Cosmetic Supervision and Administration Regulation (CSAR) and Supervision and Administration Measures on Cosmetics Manufacture and Operation contain relevant provisions on the online operation of cosmetics. E-commerce Law and Supervision and Administration Measures on Online Transactions also make clear requirements for regulating the online transaction market.

Based on these laws and regulations, on April 4, 2023, China National Medical Products Administration (NMPA) issued the finalized Supervision and Administration Measures on Online Operation of Cosmetics (Measures) and implemented it on September 1, 2023. This is China's first regulation specially established for cosmetic online operation, aiming to refine existing requirements and introduce new supervision approaches.

The Measures, consisting of 5 chapters and 35 articles, comprehensively and systematically outlines the management requirements for cosmetics e-commerce platforms, cosmetics operators on the platforms, and supervision and administration departments.