A Milestone Transition in Vietnam’s Cosmetics Management: Pre-Market Approval for Advertising Abolished

Vietnam's cosmetics market has entered a milestone period of institutional transition in 2026. For a long time, the Ministry of Health (MOH) of Vietnam and its affiliated Drug Administration of Vietnam (DAV) implemented a strict pre-market approval system for cosmetics advertising, requiring enterprises to obtain a "Confirmation of Advertising Content" before releasing any marketing materials. However, driven by the rapid expansion of the global digital economy and the Vietnamese government's strategic goal of simplifying administrative processes and improving market efficiency, the regulatory framework has undergone a fundamental shift.