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Application of New Tech in China’s Cosmetic Sector: AR to enhance shopping experience

The application of cutting-edge technologies is a major trend in the cosmetic sector. AR (Augmented Reality) is no doubt one of the hottest of these technologies. Augmented reality is a technology that expands the physical world, adding layers of digital information onto it. Cosmetic companies can make use of this technology to bring a virtual make-up experience to their customers. Many cosmetic companies have started to explore in this area.

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Ye Chen
ChemLinked Research Analyst
Ye Chen graduated from University College London with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and has published many market analysis articles on the website & provided customized consulting services for clients. Her research and opinions are often quoted by other overseas and domestic media. Areas of expertise: cosmetics, DTC brands, CBD, clean beauty, marketing strategies, fashionable trends, perfume, luxury products.
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