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China Cosmetics Enterprises Using Magic Mirror AR Technology to Enhance Consumer Engagement

A lot hinges on China successfully navigating its transformation from an economy driven by manufacturing to an economy driven by consumerism. Although in this important transitionary phase GDP growth has remained optimistic, overall growth in consumer purchasing is moving in an ominous direction of late and demonstrates a worrying downward trajectory. In response, stakeholders in the cosmetics sector are coming up with innovative technologies to enhance engagement, improve shopping experiences and hopefully spur more growth. One of the most interesting examples is seen in the use of augmented reality and intelligent facial analytics.

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