Beauty instruments started gaining traction amongst Chinese consumers several years ago and are now an important sector intimately related to the broader cosmetics sector.
According to Euromonitor International, the global personal care and beauty device sales growth rate reached 270% from 2009 to 2014 and is expected to reach 300 billion RMB by 2020.
According to a report released by the market research firm Mintel in 2017, Chinese Consumers’ Attitudes towards Beauty Devices, up to 59% of Chinese female urban consumers aged 20-49 said they have used at least one home beauty device.
In this year’s 618 shopping festival, the year-on-year growth rate of beauty devices was 60% on Tmall, one of the biggest E-commerce platforms in China. According to Cathay Securities and Euromonitor International, the total sales of cleansing instrument increased from 2.24 billion RMB to 8.26 billion RMB this year.