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Application of New Tech in China’s Cosmetic Sector: Consumers are exploring beauty instruments

Beauty instruments started gaining traction amongst Chinese consumers several years ago and are now an important sector intimately related to the broader cosmetics sector.

According to Euromonitor International, the global personal care and beauty device sales growth rate reached 270% from 2009 to 2014 and is expected to reach 300 billion RMB by 2020.

According to a report released by the market research firm Mintel in 2017, Chinese Consumers’ Attitudes towards Beauty Devices, up to 59% of Chinese female urban consumers aged 20-49 said they have used at least one home beauty device.

In this year’s 618 shopping festival, the year-on-year growth rate of beauty devices was 60% on Tmall, one of the biggest E-commerce platforms in China. According to Cathay Securities and Euromonitor International, the total sales of cleansing instrument increased from 2.24 billion RMB to 8.26 billion RMB this year.

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Ye Chen
ChemLinked Research Analyst
Ye Chen graduated from University College London with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and has published many market analysis articles on the website & provided customized consulting services for clients. Her research and opinions are often quoted by other overseas and domestic media. Areas of expertise: cosmetics, DTC brands, CBD, clean beauty, marketing strategies, fashionable trends, perfume, luxury products.
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