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Emerging Trends in China’s Cosmetic Sector: Evidence-Based Efficacy, Skin Microbiome, and Personalized Cosmetics

“Health” and “beauty” are amongst the top most searched keywords across China’s vast e-commerce platforms according to a recent Tmall data report [1]. According to the data and analysis included in this report, from 2018 to 2019, the sales volume of ready-to-eat bird’s nest (a product purported to delay skin aging and improve skin tone) is over 1.4 million and the sales of formulated meal replacements (usually pitched as body recomposition aids) was over 1 billion Yuan.

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Glory Guo
Content Specialist
Glory Guo is the content specialist from ChemLinked . Currently, she keeps tracking Chinese consumer goods market trends and provides in-depth insights.
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