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Glory Guo

Content Specialist

Glory Guo is the content specialist from ChemLinked . Currently, she keeps tracking Chinese consumer goods market trends and provides in-depth insights.

Articles (5)

Cosmetic Enterprise Retail Strategies to Drive 11-11 Sales
Nov 11, 2019
China’s and the world’s largest e-commerce shopping day is just around the corner. Yes, double 11 i.e. November 11th of each year is China’s own version of Black Friday and it is already upon us...
Chinese Mainland Labeling/Claim/Advertising
Emerging Trends in China’s Cosmetic Sector: Evidence-Based Efficacy, Skin Microbiome, and Personalized Cosmetics
Oct 12, 2019
“Health” and “beauty” are amongst the top most searched keywords across China’s vast e-commerce platforms according to a recent Tmall data report.1 According to the data and analysis included in this report, from 2018 to 2019, the sales volume of ready-to-eat bird’s nest (a product purported to delay skin aging and improve skin tone) is over 1.4 million and the sales of formulated meal replacements (usually pitched as body recomposition aids) was over 1 billion Yuan...
Chinese Mainland Ingredients Labeling/Claim/Advertising
Perfect Diary: The Recipe for Success in China’s Cosmetic Sector
Sep 27, 2019
On July 28th, Chinese young actress Wen Qi was announced as the new brand ambassador of Chinese cosmetic brand Perfect Diary. Born in 2003, the precocious talent has been widely praised for several tour de force performances and is widely tipped to be China’s next big star, exactly the type of person a brand with big ambitions like Perfect Diary needs to anchor itself too.
Chinese Mainland
Maintaining Growth amidst Slowing Chinese Consumerism: Consumption Differentiation
Jul 08, 2019
The rise of internet famous celebrities has given rise to the phenomenon of KOL marketing in which certain brands use internet stars and other famous people to create online content either directly or indirectly advertising their products. Top tier KOLs have high traffic volume and high public recognition and generally generate millions of views and millions of followers. The vertical KOLs or vloggers have high popularity in specific niche areas and have a strong connection with a niche of loyal followers but generally, lack universal appeal...
Chinese Mainland
Chinese Consumerism: Failing or Evolving?
May 28, 2019
Pinduoduo is an innovative and fast-growing e-commerce platform that provides a dynamic shopping experience using “Pin”, a group purchasing model that integrates social experiences with online shopping...
Chinese Mainland

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