Advertising is a vital tool in the cosmetics industry by boosting brand visibility and influencing consumer purchasing decisions. In recent years, the emergence of digital platforms has led to more diverse and complex forms of cosmetic advertising, such as live streaming, short videos, and posts on social media.
We provide full-scale global cosmetic market entry services (including cosmetic registering & filing, regulatory consultation, customized training, market research, branding strategy). Please contact us to discuss how we can help you by [email protected]
South Korea has established a cosmetic safety assessment system through the partial amendment to the Cosmetics Act (Act No. 21302, promulgated on December 30, 2025). Under the new system, cosmetic responsible sellers are required to prepare and retain product safety assessment documentation reviewed by a safety assessor before products are placed on the market or distributed. MFDS plans to further develop detailed rules and conduct pilot programs in 2026, with phased implementation expected from 2028 and full mandatory application around 2031.
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