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Lauren Lee
Founder and General Manager at STYLE STORY
Lauren is the Founder of global Korean Beauty platform STYLE STORY, and is widely recognised as the leader behind the Korean skincare trend in Australia. An international lawyer with 12 years’ experience in the legal services sectors in Asia and Australia, she leverages her legal experience to assist retailers and manufacturers export and sell cosmetics in Australia. Having run a successful eCommerce website since 2014, Lauren is well-versed in online marketing strategies, SEO, content creation and more. Lauren consults with government and private sector organisations to provide guidance on compliance with the TGA and NICNAS schemes when exporting to Australia, regulations around cosmetic labeling, ingredients lists, import applications and the export process.