Company founder Florence Bernardin is totally trilingual, fluent in English, French and Japanese (kawaii philosophy included). Fifteen years at Japanese cosmetics giant, Kao Corporation, fed a lifelong fascination for Japan and Asia in general. An insatiable curiosity – and 12 to 14 trips to the region each year – gives Florence the edge and the ability to source and assess products like no one else. This translates to a truly original and operational take on the cosmetics world. Florence is recognized as the Asian beauty expert within the industry.