Cosmetic Compliance
Intelligence & Solutions

How to Enter the Chinese Market via Cross Border E-commerce

Winnie Xu
Wednesday , 20th Mar 2019
Digiant Global, REACH24H Consulting Group China

We also received a lot of questions on how the E-commerce Law will influence the online retail market and consumer brands. In this webinar, ChemLinked invited Mr. John Piao, the co-founder and head of Digiant Global E-commerce department, and Ms. Winnie Xu, ChemLinked cosmetic regulation analyst, to detail the new E-commerce Law, CBEC policy and their influence. Winning strategies for Chinese EC market will also be clarified. It is a unique opportunity to evaluate the challenges and opportunities that cosmetic and personal care industry in China will face.


1. Overview of Chinese Cosmetic/Personal Care Products in CBEC Market
   1.1 Growing Trends of Cosmetic Products
   1.2 China CBEC Market Size

2. Deeply Decoding China CBEC Channel
   2.1 What is CBEC?
   2.2 Two Major Modes
   2.3 Interpretation of 2018 CBEC policy
   2.4 Comparison 

3. Winning Strategy for Chinese EC Market
   3.1 E-commerce Law
   3.2 Factors that Influence Chinese Users’ Online Shopping

4. Preparation of Starting EC Operation in China
   4.1 Are You Ready to Start EC Operation?
   4.2 Consumer's Journey and Preparation from Brand
   4.3 Summary-Strategy for Chinese Market

*We encourage webinar attendees to raise questions ahead of the webinar. All questions will be addressed during the webinar or after.


John Piao 
 Co-founder and Head of Digiant Global E-commerce Department

John has 13 years of E-commerce Operations and Digital Marketing experience. He has led several cross-border transactions between Europe and Asia while at BetterLife Group, Parkland Group and Lenovo. In the past 8 years, John has promoted consumers' F&B, Personal Care, and Fashion brands from Germany and Italy in the Chinese Market.

Winnie Xu  
Cosmetic Regulatory Editor & Analyst

Winnie Xu is the cosmetic regulatory editor and analyst from ChemLinked. Currently, she keeps tracking regulatory change news in Asia Pacific area and focuses on cosmetic ingredient requirements, registration/filing/notification procedures of China, Japan, ASEAN and Australia.

Relevant News

  • ChemLinked Regulatory Analyst
    Winnie Xu is an experienced cosmetic regulatory analyst in the ChemLinked team tasked with tracking, analyzing and interpreting the latest regulatory and market changes in China, Japan, and the rest of the Asia Pacific area. She has published a number of news and articles on cosmetic regulatory compliance and involved in various industry conferences. Areas of expertise: Cosmetic Pre-Market Approval Compliance, Cosmetic Ingredient Requirements, Animal Testing and CBEC.