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How to Enter the Chinese Market via Cross Border E-commerce

  •   22 Feb 2019
  •    Hedy He
  •  3270
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    On Nov. 21, 2018, China officially extended the CBEC transition period. After the 3 extensions, the current CBEC policy tends to be long-term and stable. As cosmetics entering China via CBEC are subject to less regulatory restriction, plus the implementation of E-commerce Law, CBEC has become a popular way to enter into China. Predictably, China’s CBEC market will be more competitive in the near future.

    We also received a lot of questions on how the E-commerce Law will influence the online retail market and consumer brands. In this webinar, ChemLinked invited Mr. John Piao, the co-founder and head of Digiant Global E-commerce department, and Ms. Winnie Xu, ChemLinked cosmetic regulation analyst, to detail the E-commerce Law, CBEC policy and their influence. Winning strategies for Chinese EC market will also be clarified. It is a unique opportunity to evaluate the challenges and opportunities that cosmetic and personal care industry in China will face.


    March 20, 201910:00-11:00 (GMT+8)How to Enter the Chinese Market via Cross Border E-commerceEnglish
    21:30-22:30 (GMT+8)


    1. Overview of Chinese Cosmetic/Personal Care Products in CBEC Market
       1.1 Growing Trends of Cosmetic Products
       1.2 China CBEC Market Size

    2. Deeply Decoding China CBEC Channel
       2.1 What is CBEC?
       2.2 Two Major Modes
       2.3 Interpretation of 2018 CBEC policy
       2.4 Comparison 

    3. Winning Strategy for Chinese EC Market
       3.1 E-commerce Law
       3.2 Factors that Influence Chinese Users’ Online Shopping

    4. Preparation of Starting EC Operation in China
       4.1 Are You Ready to Start EC Operation?
       4.2 Consumer's Journey and Preparation from Brand
       4.3 Summary-Strategy for Chinese Market

    *We encourage webinar attendees to raise questions ahead of the webinar. All questions will be addressed during the webinar or after.


    sunscreensJohn Piao  Co-founder and Head of Digiant Global E-commerce Department

    John has 13 years of E-commerce Operations and Digital Marketing experience. He has led several cross-border transactions between Europe and Asia while at BetterLife Group, Parkland Group and Lenovo. In the past 8 years, John has promoted consumers' F&B, Personal Care, and Fashion brands from Germany and Italy in the Chinese Market.


    Winnie Xu  
    Cosmetic Regulatory Editor & Analyst

    Winnie Xu is the cosmetic regulatory editor and analyst from ChemLinked. Currently, she keeps tracking regulatory change news in Asia Pacific area and focuses on cosmetic ingredient requirements, registration/filing/notification procedures of China, Japan, ASEAN and Australia.

    Who Shall Attend

    Any cosmetic manufacturers/importers/agents interested in Chinese online retail market and would like to know more about the newly effective E-commerce Law in China.

    Relevant News

    » GAC Releases Specific Implementation Methods for CBEC Supervision
    » Official Announcement and Interpretation of the Latest CBEC Policy in China
    » China Officially Extends Grace Period for CBEC Transition Policy
    » China Passes E-commerce Law: Implications for CBEC
    » Interpretations of China CBEC Recent Regulation Updates and Future Trend

    Contact Information

    If you have any question about this webinar, please contact us:
    Tel: +86 (0)571 8700 7535
    Email: cosmetic@chemlinked.com 

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