Cosmetic Compliance
Intelligence & Solutions

South Korean Cosmetic E-Commerce: Market Trend and Regulation

Mike Sohn
Wednesday , 2nd Jun 2021

South Korea's e-commerce market ranked 5th all around the world in 2020. According to the Global E-Commerce HOT Report by "E-Marketer" data, S. Korea's e-commerce sales hit $14.1 billion last year in spite of COVID-19, representing YOY growth of 19.5%.

Global economic depression rarely affect Korea's e-commerce market, especially the cosmetic sector. The sale of cosmetic products makes up a majority of the e-commerce market. Therefore, e-commerce market is a good choice for overseas companies intending to access the South Korean cosmetic market. 

This webinar will introduce the recent trend of the kbeauty e-commerce market and the market entry issues


1. E-commerce market status

  • Global market(China/US)

  • S. Korea market

2. Introduction of major online cosmetic distribution channels in Korea

  • H&B(Omni channel)

  • Coupang

  • Naver

  • other online channels

3. Online Hot products

  • New products/ingredients

  • Hot products for 2021 S/S

4. Latest regulation updates

Contact Information

If you have any questions about this webinar, please contact us at:


TEL: +86 (0) 571 8609 4444

  • General Manager at REACH24H KOREA
    Mike is a South Korea market access expert with comprehensive knowledge of South Korea trade policy, laws and regulations in Cosmetic/ Chemical/ Food sectors. He had been a researcher in Korea Cosmetic Industry Institute (KCII), an overseas marketer in Won Tech, an RA at Daewoong Pharmaceuticals and worked at Histogenetics. He has been invited as the key speaker for more than 50 times all over the globe. He is acknowledged as a PR Agent of K-Beauty.