South Korean Cosmetic E-Commerce: Market Trend and Regulation

South Korea's e-commerce market ranked 5th all around the world in 2020. According to the Global E-Commerce HOT Report by "E-Marketer" data, S. Korea's e-commerce sales hit $14.1 billion last year in spite of COVID-19, representing YOY growth of 19.5%.

Global economic depression rarely affect Korea's e-commerce market, especially the cosmetic sector. The sale of cosmetic products makes up a majority of the e-commerce market. Therefore, e-commerce market is a good choice for overseas companies intending to access the South Korean cosmetic market. 

This webinar will introduce the recent trend of the kbeauty e-commerce market and the market entry issues. 

1. E-commerce market status

• Global market(China/US)

• S. Korea market

2. Introduction of major online cosmetic distribution channels in Korea

• H&B(Omni channel)

• Coupang

• Naver

• other online channels

3. Online Hot products

• New products/ingredients

• Hot products for 2021 S/S

4. Latest regulation updates