The EU’s full ban on selling newly animal tested cosmetics effective from 11 Mar 2013 is a quantum leap in ending animal testing worldwide. The reverberations in the wake of EU’s seismic shift in policy are being felt globally. In 2013, it is encouraging to see the move was actively echoed by many Asian countries, especially Israel, India, China, and Korea, all of which have already adopted or road mapped more non-animal testing of cosmetics. For instance, from 1 Jan 2013, Israel banned the import, marketing and sale of animal tested cosmetics, following a domestic ban on cosmetics animal testing in place since 2007.