China’s High-End Cosmetics Segments
Mar 20, 2020
High-end cosmetics in China is a lucrative market that has huge potential for international stakeholders. High-end cosmetics are now within reach of a much wide range of consumers, including China's middle class, gen Z, and urban white-collar workers.
Recently, Beiersdorf Group released its 2019 financial report. The report shows that its sales of consumer goods were 6.274 billion euros, representing a 4.8% increase year on year. The group's high-end cosmetic brand, La Prairie's, increased by 20%, compared to Nivea (3%) and Eucerin (7.5%) .
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