“Natural”, “organic” “clean label” “sustainably sourced” etc. are new drivers of consumer purchasing preference in China’s cosmetics sector. Cosmetic enterprises are increasingly incorporating some or all of these elements during new product development, marketing strategies etc. as enterprise fight to stay relevant and win or maintain market share. China’s regulatory framework has failed to stay abreast of developments in these rapidly emerging market segments and as such compliance issues associated with the development, labeling, retail and advertisement of organic and natural products have inevitably occurred.
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